Consulting & Workshops

Organisations usually reach out when:

• they’ve tried NSF but struggle with consistency
• strategy isn't translating into day-to-day decisions
• teams pull in different directions
• leadership wants clearer priorities
• engineering wants better focus
• product teams need a shared structure
• they want to shift from output- to outcome-thinking
• they want a repeatable planning rhythm
• they want help introducing NSF across multiple departments

If this sounds familiar, you're not alone — these are the exact challenges NSF is designed to solve.

I offer three types of support, depending on what your company needs right now:

A half-day or full-day workshop where we:

• explain the framework clearly
• build your first NSF Board
• define your initial Product Drivers
• identify Top Problems
• set your first Current Goals
• run your first mini-cycle

Perfect for teams who want a strong start without overcomplicating things.

A focused session for executive and cross-functional leaders to:

• translate strategy into Product Drivers
• agree on company-level focus
• clarify priorities
• create shared language across teams
• establish expectations for how NSF will be used across the organisation

Ideal when leadership wants clarity and alignment before rolling NSF out to teams.

Practical help during the first 1–3 cycles:

• weekly check-ins
• feedback on Product Drivers and Top Problems
• support with Current Goal formulation
• guidance on Work slicing
• review of cycle demos and reflections
• cross-team alignment support

This is the closest thing to having an embedded NSF coach — without hiring one full-time.

Clear. Practical. Respectful. No jargon, no overcomplication — just tools and methods that help teams move in the same direction.

I focus on:

• creating shared understanding
• making goals visible
• simplifying processes
• working in short, focused cycles
• building trust between teams and leadership
• grounding decisions in customer value

• Product & engineering organisations
• SaaS companies
• scale-ups and established companies
• leadership teams
• cross-functional organisations
• companies moving from output to outcome
• companies working across Product, Engineering, Sales, Customer Support, Marketing and Operations

If your teams want to understand what really matters — and work in a clear rhythm — NSF is a strong fit.

I’m Martin Börlin — product & technology leader, author of North Star Framework from the Trenches and creator of NSF Board.

I’ve led product, engineering and cross-functional teams in startups, scale-ups and mature organisations, and helped companies break out of feature-thinking into a more focused, outcome-driven way of working.

My approach is simple: clarity → alignment → measurable impact.

If you want support introducing, scaling or strengthening the North Star Framework, I'm happy to help.

In the future, a simple contact form can live here. For now, reach out via LinkedIn or email.