North Star Framework from a CEO perspective

Everyone is busy. But are we moving in the right direction?

In this video, we explore how the North Star Framework helps organisations connect long-term strategy to everyday work from a CEO's perspective.

Using a fictional meal-kit company, we follow a team through planning, execution, and follow-up, showing how clear priorities, measurable goals, and continuous learning help teams focus on what really matters.

The example comes to life in NSF Board, a tool built to support the framework in practice.